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Expand Your Business Internationally with Cross-Border Delivery Management

Expand Your Business Internationally with Cross-Border Delivery Management
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    9 min
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    November 24, 2023 Last Updated: December 7, 2023


The advent of the internet and e-commerce has made it easier than ever to sell items abroad. A buyer could instantaneously purchase Thai goods while lounging on his couch in Paris at the same time. Cross-border delivery management turns out to be a fantastic chance for online retailers to build their brands and take their businesses worldwide. With a potential market of 4 billion people, Statista projects that worldwide cross-border e-commerce revenues increased from 3, 535 billion dollars in 2019 to 6, 542 billion dollars in 2023.

By growing your e-commerce internationally, you can give your brand a global footprint that will boost sales and boost your profits. There is some anxiety involved in expanding your business internationally since you will be navigating entirely new procedures. It will be necessary for you to ship your goods to other nations, which means navigating various tariffs, laws, and regulations while still providing your clients with a positive cross-border shipping experience.
We've compiled the following stages to assist you in implementing international shipping solutions, satisfying consumer expectations, and making sure your international expansion is a success:

Cross-border Logistics Keeps Growing!

As the term implies, cross-border e-commerce refers to the digital sale of items outside of a company's home market, typically in an effort to overcome market saturation and generate new business prospects. Even though cross-border trade operations have suffered between 2020 and 2021 due to COVID-19, Brexit, and global political unrest, it is still a vital growth engine for enterprises. International trade is not new. In the event of a future recession, digital-first commerce will continue to be a viable approach for enhancing firm resilience.

Cross-border Logistics

With annual growth, the percentage of eCommerce sales is predicted to reach 24% of global retail sales by 2026. According to the most recent market estimates, worldwide eCommerce will reach $7 trillion USD by 2025. During the COVID-19 lockdowns, the top 250 retailers in the globe demonstrated this change: Businesses who switched from physical to digital products soon saw a double-digit rise in sales. Those without a strong digital presence, on the other hand, fell behind and found it difficult to thrive.

A major factor in market expansions is the startling rise in online purchasing; 72% of multinational companies are pushing ahead with their overseas plans in spite of supply chain interruptions and economic worries, substantially investing in cross-border delivery management to boost sales growth. After all, cross-border eCommerce transactions will account for approximately 20% of all transactions, and by 2023, 45% of global consumer purchases have occurred overseas. According to some studies, 57% of consumers worldwide and 70% of US shoppers already shop abroad. Traditional local companies are looking to expand internationally as quickly as possible, as the transition to online purchasing becomes a permanent fixture of cross-border e-commerce.

Why Invest in Cross-Border Trade Operations?

For any firm, choosing cross-border logistics is a big decision that begins with comprehending the potential advantages, which include:

Cross-Border Trade Operations

More Market Reach
Cross-border shipping has several benefits, the most visible of which is its ability to expand into unexplored areas. You only stand to gain more prospective customers by extending your efforts outside your country, regardless of how well your firm is doing locally.

Rise in Sales
More than 80% of e-retailers globally agree that expanding your business into new areas through cross-border sales can lead to higher cross-border payments and more e-commerce sales. Each new nation you enter signifies a potential clientele, providing fresh avenues for business expansion and increased demand for your company's goods or services.

Brand Awareness
Since brand awareness is one of the most obvious signs of a successful imprint within a market, brand awareness and visibility are essential to the long-term success of any e-commerce business seeking to become a worldwide brand. Taking your business international may increase brand recognition and showcase your company's strengths.

Competitive Edge
In the world of business, competition forces organizations to seize opportunities whenever and wherever they arise. Expanding into new areas is one of the best ways for companies to get ahead of their regional rivals right away. If you don't, they will ultimately catch up. You can acquire the first-mover advantage by entering new markets early with cross-border delivery management, which will enable you to establish a strong brand presence with foreign clients before your rivals even have the opportunity.

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Biggest Cross-Border Shipping Markets to Enter in 2024

The potential for growth in cross-border logistics is enormous, but there are several factors that must align for it to succeed, such as timing, marketing effectiveness, and product-market fit. Your profitability may be made or broken depending on the markets you enter and when. We looked at possible markets in three different methods to find out:

  • Entire retail sales share
  • Total e-commerce expenditures spent
  • Growth rate of e-commerce

Cross-Border Shipping Markets

Not unexpectedly, in terms of total share, China is at the top of the list. This year, Insider Intelligence conducted research that found that 45.3% of total retail sales in China come from e-commerce. China's ranking is followed closely by the UK (35.9%), South Korea (30.1%), and Indonesia (28.1%). However, the marketplaces in these nations differ substantially in size, so it's also critical to look at the possibility from the standpoint of the total amount of money consumers spend on e-commerce. US is China's closest competitor because US customers spend $1.05 trillion compared to China's enormous $2.879 trillion (despite the fact that e-commerce makes up only 16% of US sales overall).

Finally, identifying new markets and seizing chances before rivals is largely dependent on growth rate. This year's Statista research shows that, with the exception of Australia at number six, nine out of ten of the fastest-growing markets are located in Asia and Latin America. The following are the top 4 fastest-growing markets with international shipping solutions:

  • South Korea (36%)
  • Philippines (34%)
  • Pakistan (25.5%)
  • South America (25.3%)

There are two important conclusions-

Firstly, in terms of overall market share and expenditure, China and the US lead the e-commerce pack. Having said that, these countries are more established and might be more difficult to penetrate in the congested e-commerce market.

Asia and Latin America hold significant promise for investors. If you make wise investments in these areas, you'll probably be well on your way to significant growth in the next years.

Challenges You May in Cross-Border Delivery

You will undoubtedly face difficulties when expanding your company internationally, such as:

Cross-Border Delivery

Taxes are paid across borders and foreign exchange
The tax rules and regulations that apply to each country or state you want to work in will differ. This will have an impact on both the cost of shipping and the pricing of any products sold.

Consumer costs are hidden
You need to know what hidden charges could impact your cross-border business and the customer's purchase, aside from possible tax and exchange concerns. These additional expenses may come from the currencies being utilized, the various payment options (like PayPal), the preferred banking networks and techniques in other states and nations, and more.

Trading with different currency
Entering markets with foreign currencies will take a lot of work since companies would have to learn about the regulations around exchange rates and possible levies. Exchange rates are subject to alteration, particularly during periods of economic recession, which can make monitoring them challenging and time-consuming. A single error can have a negative impact on a multinational firm dealing with numerous currencies and its overall success.

Fraud involving payments
More than half of firms are concerned about payment fraud, which is a real problem when making international purchases. One of the most often used payment methods and the site of a large portion of fraud is credit cards. In order to prevent a problem that they will almost certainly encounter, cross-border e-commerce retailers who wish to sell internationally should be sure to put address verification systems and other anti-fraud procedures in place.

Problems with cross-border shipping
American businesses frequently encounter challenges when transporting over state lines because each state has its own set of laws and regulations. Imagine this now, but on a worldwide scale. Aside from the previously mentioned problems with tariffs and taxes, every nation has its own regulations pertaining to imports and exports. To avoid any issues later on, ensure you comprehend all of these factors for every nation when establishing cross-border delivery management.

6 Surefire Tips for Launching a Successful Cross-Border Business

Cross-Border Business

1Get Market Knowledge

Not every product is equal. Make sure you investigate the market for your product(s) in that country before opening a new online store. Don't forget to account for other crucial factors like cultural norms and trends in customer behavior.

2Beat Local Competitors

In international marketplaces, rival cross-border businesses won't be your sole rivals. Extend your investigation to include nearby suppliers of goods that may compete with yours directly or indirectly. Remember that fierce competition does not always indicate that a market is unsuitable for your brand; rather, it just indicates that you must comprehend the environment and effectively set yourself apart.

3Recognize the Tax Code

This one must be done. International tax regulations are complicated, and breaking them can have major repercussions whether or not you are aware of them. The best course of action is to use a professional tax solution that can handle this for you in order to simplify your tax compliance and prevent problems as you grow into international markets. Sellers can obtain compliant international payment capabilities and the tax and regulatory understanding they need to confidently scale through the cross-border shipping process.

4Select the Appropriate Payment Method

Selecting the appropriate cross-border payments offers two advantages:
Back-end operations are more economical and productive when a global payments and collections system is used.
The client experience is smooth and ready for sales thanks to streamlined payments. PayPal, Worldpay, Stripe, and Amazon Pay are all reputable options when it comes to customer service. You can make things easy and inexpensive by using solutions like the SellersFi Digital Wallet to pay foreign suppliers in their local currencies and accept payments from all over the world.

5Get Your Supply Chain Ready

Over the past few years, there has been no shortage of disruption to global supply chains, and operating across borders presents even more difficult obstacles. While certain difficulties are unavoidable (labour shortages, for instance, are beyond a brand's control), with careful planning, you can avert more serious concerns.

Learn about the supply chain environment in the market you have chosen. Learn about the established shipping networks and how to best utilize them for your own business. With the correct cross-border trade operations and Internet of Things technology, you may also invest in supply chain visibility for smooth tracking. Meeting the expectations of worldwide clients requires giving timely and accurate updates when inevitable supply chain delays occur.

6Reach Your New Clients

Regional variations in consumer cultures and preferences might be significant. Learn as much as you can about your new potential clients' needs when you enter new international marketplaces. This could entail anything from tweaking your marketing copy to utilizing various channels of contact and making sure your website is optimized for users who are not native English speakers.

Optimize Your Go-to-Market Strategy with Quickdelivery

In retail, cross-border e-commerce is the next big thing. If brands wish to develop further into the future, they must accept it. Choosing the appropriate cross-border delivery management platform for your international business operations is a crucial component of your market entry strategy. Given the variety of user segments across channels, it's critical to know which ones are preferable to dive into right away and which ones can be expanded upon in the future.


To better understand how people behave and make judgments about what to buy, localized marketing and advertising strategies incorporating delivery management software should be better for each target market. In fact, cross-border businesses can modify their offerings to meet the specific demands and preferences of each target market locally. This could entail changing the product's packaging, messaging, or information in translation.

  • When deciding where to offer products and services, businesses need to be well-informed about the competitive landscape of sales channels.
  • First, identify your competitors, both direct and indirect. While indirect competitors may present alternatives that can entice clients away, direct competitors are those that provide comparable goods or services.
  • Next, determine the sales channels your rivals are utilizing—such as social media platforms, physical retail locations, and marketplaces—and assess your approach to the market.
  • Discover more about the international shipping solutions we offer to fuel the supply chain for businesses and take advantage of today's cross-border commerce opportunities to expand your company's reach.

Numerous clients have benefited from Quickdelivery assistance in selling overseas by giving them a clear, hassle-free route to establishing a well-known brand or company worldwide. Similarly, we can assist you. Customers can now readily access your products from anywhere they may be. You may save delivery costs, shorten transit times, and improve your efficiency as a cross-border vendor as a result.

Do you intend to grow internationally? Before you take that risk, you might want to give Quickdelivery a call or schedule a consultation with our cross-border e-commerce experts.

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Frequently Asked Questions(FAQs)

A whole field of study focused on international transportation links is known as cross-border logistics. It’s a kind of network that facilitates effective product movement and supply chain management while adhering to global legal and tax requirements.

“Cross-border” e-commerce refers to transactions in which the merchant and the customer are situated in separate nations. Even though cross-border marketing has a straightforward definition, the complexities of selling abroad might be daunting when you first venture into new markets. Cross-border services encompass more than only cross-border courier services. It all comes down to using expert e-commerce research to link every link in the supply chain at a price that is competitive.

Cross-border shipping provides many benefits such as:
Reduced costs
Increased efficiency
Improved customer service
Increase sales

Language Barriers
Regulatory Compliance
Customs Clearance
Currency Exchange Rate Fluctuations
Automating customs paperwork

Make sure the delivery management system you select has the capabilities you need and satisfies your company requirements. The first step in transforming your company is to choose a DMS that lowers expenses and improves operational effectiveness. To ensure that any problems may be quickly fixed in the event that they emerge, you should check to see if you’ll have access to good customer service.

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