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Decoding The Success Secret of GrubHub Food Delivery Platform

Decoding The Success Secret of GrubHub Food Delivery Platform
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    9 min
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    May 25, 2023 Last Updated: June 29, 2023


Let’s be honest: “Going out” will never go out of style. In contrast, it is much more alluring to have a Netflix and relax date than a luxury wine and dine at a high-starred restaurant in the age of instant delivery. Given how convenient it is to have food delivered right to your home, the food delivery industry has experienced a substantial expansion in recent years. Although developing and managing a food delivery platform can be difficult, it can be a rewarding economic venture.

The market for online food delivery business models is anticipated to grow to $320 billion by the end of 2029. Food and comfort are two things that the entire world enjoys, and on-demand food delivery applications like Uber Eats, GrubHub, and Zomato combine the two. The pool of On-demand food delivery applications is clearly an instant hit. Regardless of demography and ordering procedure, these apps are not limited to any one cuisine. Such models come on the tap and flick of millions. Let’s get our eyes on the mechanism of the food delivery platform and learn more about the GrubHub business model!

How & Why the GrubHub Platform Became Successful?

Founded in 2004, GrubHub began its initial public offering (IPO) in 2014. GrubHub’s creative business concept and effective revenue generation plan are to thank for its success. One of such startup that has successfully attained its ultimate goal of going public is GrubHub. In 2004, two developers founded GrubHub, which has now acquired well-known businesses like Seamless. Below is a chronology of GrubHub’s success that we have put together. But first, a few facts regarding GrubHub and its key attributes before we get to the timetable. This on-demand food delivery app- GrubHub brings meals from eateries right to consumers’ front doors. In addition to making it simple for people to order meals online from a range of restaurants in their location, GrubHub’s business model also helps establishments reach out to more customers.

food delivery platform

In the beginning, GrubHub advertised itself as an aggregator of restaurant menus by listing restaurants on its platform. However, the primary aspects of GrubHub that draw in repeat business are as follows:

  •  With practically every restaurant in the city now listed on its website, GrubHub has given users a wide range of options.
  • Depending on their affiliations, GrubHub’s online food delivery business model offers discount vouchers for some establishments.
  • Users of the GrubHub food delivery platform have the option to rate restaurants. The ranking enables people to understand the restaurant’s general level of quality.
  • The average cost of food at each restaurant is also disclosed by GrubHub.
  • Along with the delivery cost, the minimum order, and the anticipated wait time, it also provides the restaurant’s distance from your location.
  • In addition to offering delivery, GrubHub’s business model also offered pick-up.

The Backend Story of GrubHub Business Model Growth

Here is the full canvas, replete with details on the business proposal, key partners, important resources, channels, cost structure, income sources, etc. As it doesn’t own any restaurants, GrubHub’s food delivery platform is less ownership-based than other on-demand meal delivery services. Nevertheless, it fulfills thousands of clients’ meal requests every day. Let’s discover how much money GrubHub makes and its straightforward yet successful business approach. GrubHub’s top 2 revenue-generating sources are:

GrubHub business model

Commission on each order- GrubHub allows customers to place online meal orders from their preferred restaurants, and it also delivers the food right to their door. GrubHub as a business deducts a commission percentage from each and every delivered order. According to an article on, GrubHub charges an average commission of 13.5% even though the commission fluctuates from 5% to 15%.

Advertising for restaurants- GrubHub business model offers marketing and advertising programs for restaurants in addition to its commission structure, including temporary placement of a certain restaurant at the top of the list. Sometimes, the listing also depends on the commission system; for example, you may have to pay to list a restaurant at the top.

Grubhub primarily makes money when customers use their platform to order from restaurants, after which the restaurants pay Grubhub a commission. The commission is based on how much exposure and awareness a restaurant may get on the Grubhub Marketplace. GrubHub online food delivery business model offers restaurants a low-risk, high-return option by not wanting to charge them any upfront or annual fees, without asking for any discounts on their full-price menus, and only wants to be paid for the orders Grubhub generates for them. A restaurant may pay more, which may impact its exposure to diners and its importance on the site. The utilization of Grubhub’s delivery services is also subject to an additional commission paid by the restaurant partners. Last year Revenue of the GrubHub food delivery app increased by $508 million. The increase was primarily related to a 26% increase in daily orders and a 16% higher average order size.

Challenges in Entering the Food-Delivery App Market And their Solutions

online food delivery business model

1 Competition

Entrepreneurs that are planning to build a food delivery platform similar to UberEats or Swiggy face the largest barrier from the already crowded market. Businesses that are industry leaders in their specific fields have already flooded the market to an extreme degree. You will need to provide something that the other players don’t in this case, both in terms of features and the UI/UX of the food delivery app. You and the company that develops your food delivery app will need to come up with fresh ideas for luring restaurants that are currently affiliated with other players in the market, while also concentrating on improving the options or discounts you provide to customers who are ordering food.

2 Identifying Restaurants to Work With

Even while it has nothing to do with the price of developing a food delivery app like Uber Eats or Zomato, since you are just getting started, this may provide a challenge. Instead of lagging behind the major names, you might concentrate on promoting low-level restaurants. Instead of including the names of popular eateries among millennials at this point, concentrate on growing the partner count.

The purpose of each of the four screens varies and is unique to the needs of the user, making this a challenging aspect of the online food delivery business model development services. However, here is where the assistance of your partnered mobile app design agency will be of great assistance. They will need to produce an experience that is continuous across all of the different displays and addresses entirely distinct intentions. This experience will be a blend of design and movement.

3 Consistent UI/UX across All Panels

Selecting which MVP features to include in the application and which to omit is another challenging problem that your restaurant app development firm colleague will be able to resolve. A significant factor in determining how much it will cost to develop food delivery apps is the MVP. Since you are just getting started, it is crucial that you test the waters before diving in headfirst, and the only way to do so with the least amount of expense and work is through an MVP. You will be assisted by your associated agency in creating an MVP that will help you raise money for your company.

4 Search for a Reputable App Development Partner

Finding the perfect team to turn your vision into reality will take time, but it will be the key to navigating the competitive on-demand food delivery app market. After everything is said and done, it is now time to consider the cost. How much would it cost you to have a mobile app for food delivery developed? Avoid all this by getting a prebuilt food delivery platform- Quickdelivery to launch your business app like GrubHub.
Finding the perfect team to turn your vision into reality will take time, but it will be the key to navigating the competitive on-demand food delivery app market. After everything is said and done, it is now time to consider the cost. How much would it cost you to have a mobile app for food delivery developed? Avoid all this by getting a prebuilt food delivery platform- Quickdelivery to launch your business app like GrubHub.

Step Guide to Create Your Own Food Delivery Platform

GrubHub platform

1 Analyze a Concept

Your initial course of action should be to evaluate a concept. Before creating an online food delivery business model like GrubHub, analysis is the first and most important step. You will need to ask yourself who you are developing this app for, what their strategy will be, and who you want to target. Additionally, you should research your rivals because you will be up against them.

2 Conduct Market Research

This stage is critical because you will learn how well your food delivery app will function generally rather than just whether it will function or not. This is primarily being done to learn more about your rivals. Some of these include what features they offer, who their target demographic is, and how much demand there is for the app overall. What therefore ought to be the many approaches that competitors lack to get customers’ attention? These are the main issues that need attention.

  • Make your food delivery platform user-friendly when you first design it because unhappy customers won’t use it again.
  • Consider the advantages and disadvantages of each meal delivery app that is currently on the market before creating the finest one.
  • You will succeed if you implement your plan properly.
    Create your product’s distinctiveness and concentrate on the “why” customers would use your app to place an order.
  • Know what your customers want and how you can give it to them.
  • Partner with the best restaurants that prioritize quality so that people won’t regret using your app to place an order.
  • The largest names in the meal delivery industry include Grubhub, Postmates, and Uber Eats, among others. They should be your primary sources of information if you’re interested in learning how to create a food delivery platform.

3 Business Evaluation

Your approach to creating a food delivery app like the GrubHub platform should be clear at this point. The price is still another factor. Calculate the cost of developing the app and the method of revenue generation. Your app will be used by three different sorts of users:
Customers who plan to place a food order using the app.
Restaurant proprietors who will advertise and transport their restaurants.
Delivery partners who take consumer orders and deliver them. Along with the name and address of the restaurant, they will also learn the location of the customers.

4 Going with the Trend

Following the Trend Postmates, Uber Eats, and GrubHub business models are three food delivery services that have something in common: they all operate in the same way. As a result, they compete. They focus on future improvements and are futuristic, which helps them in several ways to attract clients. You must keep an eye on the competition, particularly on their new features, to be competitive, especially in this sector. Given the level of technological advancement, it is necessary to at least keep up with the trends in order to compete.

Future of Online Food Delivery Apps Like GrubHub in Upcoming Years

Food delivery trends have only made a few tiny appearances in the present but are all predicted to change the industry by the year 2025. define the future scope of online food ordering systems and on-demand food delivery platforms.  Let’s have a look at the trends in food delivery that you will need to pay attention to in order to prepare your 2020 food delivery app for the years to come. so that you can chat about scaling your app with the developer of the food delivery app with whom you have a partnership.

food delivery app

  • Growth of the Business Model

Food delivery apps are now moving in one direction, toward a more sophisticated version of basic food delivery. Companies like GrubHub are already developing to fiercely compete with companies that just work to bring meals to clients from restaurants. This is the key to understanding how the online food delivery business model operates. Therefore, we advise you to undertake a thorough analysis of the GrubHub platform and its business model before talking with an app development company.

  • New channels for ordering food

Users will now find newer food delivery platforms to place orders while connected to the internet, in addition to traditional food ordering channels like websites and mobile apps. channels such as social media, virtual helpers, smart TVs, wearables, etc., and even though the dashboard of your car.

  • Added Delivery Methods

The on-demand food delivery system will look at some new trends in the future in addition to the new ordering options. Food will soon be delivered via robots, parachutes, and drones as delivery methods advance in this direction. Therefore, you must make sure that the mobile app you are investing in for food delivery is designed in a way that it can be scaled to be integrated into these modes.

  • AR/VR

The moment has come to upgrade your basic restaurant software, and AR/VR is the one technology that can make that happen. Although they will first concentrate on the mobile app’s marketing side, they will eventually be employed as a significant user engagement strategy by keeping customers glued to the screen even while their meal order is taking a while to arrive.

  • Big Data

Currently, big data in the food business is thought to be a very specialized field, but this will change in the future. The food business will adopt powerful technology in a wide variety of new ways in the future. When used properly, Big Data will soon start providing food delivery apps with a number of advantages, including improved demand forecast, better knowledge of consumer mood, and better delivery time estimates.

Pursue your passion with Quickworks!

You may see how GrubHub business model functions and makes money after every aspect of the service has been described. Long-standing in the sector, GrubHub food delivery platform has successfully changed to keep up with the times. The GrubHub vehicle has continued to move with good financial decisions and conditions management. It has gained even more notoriety since its recent merger with the European meal delivery service Just Eat Takeaway. It will be intriguing to see what GrubHub does next.

food delivery platform

The largest share of the internet meal delivery market may have been taken by online food delivery business models like Uber Eats or Doordash. Even so, there are plenty of chances for new companies to establish themselves in the market by using applications to target particular demographics. A food delivery app can assist you in keeping up with the market. So now that you know how the GrubHub platform works, it’s time to launch a similar app. You can get a consultation from our team and get your app developed in a few hours.

Frequently Asked Questions(FAQs)

The rise in on-demand retail shops, notably in the last few years, is mostly attributable to the evolving e-commerce landscape. If you can offer a solution that is both practical (for you and your target audience) and scalable in response to the results, people are willing to pay more for speedy delivery.

The whole food delivery app system works like this:

  1. The customer places an order via the food delivery app.
  2. The restaurant accepts an order.
  3. The courier that is nearest to the restaurant, accepts an order and takes it from the restaurant.
  4. The agent delivers an order to the customer.

For each order that is delivered, your service levies a set (or floating) price. Additionally, you can charge a restaurant for their use of your app and placement in recommendations (advertising). The additional fee (fixed or floating) for the delivered order is paid by the customer. This method also allows you to take advantage of specific times of the day when the workload is particularly heavy, such as lunch and dinner. 

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